Inovasi Digital sebagai Strategi Peningkatan Keunggulan Bersaing UKM Agribisnis: Studi Kasus Sukoati Farm Lamongan

Nestin Maratus Sholehah; Ika Purwanti; Muhammad Sulton; Mas'adah Mas'adah

doi:10.55338/jeama.v5i1.691

Penulis

Nestin Maratus Sholehah Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Ika Purwanti Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Muhammad Sulton Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan
Mas'adah Mas'adah Institut Teknologi dan Bisnis Ahmad Dahlan Lamongan

DOI:

https://doi.org/10.55338/jeama.v5i1.691

Kata Kunci:

Smart Farming, Pertanian Presisi, Budidaya Greenhouse, Keandalan Pasokan, Kemitraan Agribisnis

Abstrak

Penelitian ini bertujuan untuk mengeksplorasi penerapan inovasi digital sebagai strategi peningkatan keunggulan bersaing pada UKM agribisnis Sukoati Farm Lamongan, menganalisis kontribusinya dalam mendukung efisiensi dan keberlanjutan usaha, serta mengidentifikasi tantangan transformasi digital yang dihadapi. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam dengan pemilik usaha dan penanggung jawab teknis, serta dokumentasi aktivitas produksi. Analisis data dilakukan menggunakan model interaktif Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa inovasi digital di Sukoati Farm berfokus pada pemanfaatan teknologi berbasis data dalam proses budidaya untuk menjaga kualitas hasil panen, meningkatkan efisiensi operasional, dan memperkuat keandalan pasokan kepada mitra distribusi. Keunggulan bersaing tidak dibangun melalui pemasaran digital, melainkan melalui diferensiasi berbasis kualitas produk dan konsistensi pasokan. Transformasi digital masih menghadapi kendala berupa keterbatasan sumber daya manusia, biaya investasi, dan infrastruktur, sehingga strategi adaptasi dilakukan secara bertahap sesuai kapasitas usaha. Penelitian ini memberikan kontribusi empiris dalam memahami peran inovasi digital sebagai strategi bisnis UKM agribisnis yang berorientasi pada keberlanjutan usaha.

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