Peran Green Innovation dan ESG dalam Mewujudkan Sustainability Business: Studi Literatur.

Narisa Vidia Pasa; Bima Agusto Matthew Hutauruk; Nasirwan Nasirwan; Isna Syabila; Nabila Tijani Tharifah; Ruth Nita Hasibuan

doi:10.55338/jeama.v5i2.967

Authors

Narisa Vidia Pasa Universitas Negeri Medan
Bima Agusto Matthew Hutauruk Universitas Negeri Medan
Nasirwan Nasirwan Universitas Negeri Medan
Isna Syabila Universitas Negeri Medan
Nabila Tijani Tharifah Universitas Negeri Medan
Ruth Nita Hasibuan Universitas Negeri Medan

DOI:

https://doi.org/10.55338/jeama.v5i2.967

Keywords:

Green Innovation, ESG, Sustainability Business, Kajian Literatur Sistematis

Abstract

Penelitian ini menganalisis peran Green Innovation dan Environmental, Social, and Governance (ESG) dalam Sustainability Business melalui Systematic Literature Review (SLR) berbasis PRISMA 2020. Dari 20 artikel di Google Scholar, Scopus, dan Garuda (2021–2026), sepuluh artikel berkualitas tinggi terpilih melalui screening ketat terhadap relevansi topik dan kelengkapan metodologi guna menjamin validitas temuan. Hasil menunjukkan Green Innovation meningkatkan efisiensi sumber daya, kinerja lingkungan, dan daya saing, sementara ESG memperkuat transparansi, legitimasi, dan kepercayaan stakeholder. Keduanya saling melengkapi dalam mendukung keberlanjutan bisnis. Kontribusi ilmiahnya terletak pada integrasi kedua konsep dalam satu kerangka yang menjelaskan inkonsistensi temuan sebelumnya serta mengidentifikasi faktor kontekstual (institusional, industri, teknologi, dan strategi) sebagai penentu efektivitasnya. Meskipun pengaruh terhadap nilai perusahaan masih beragam, penerapan keduanya secara konsisten berkontribusi positif. Oleh karena itu, integrasi Green Innovation dan ESG perlu diterapkan secara berkelanjutan guna mencapai keseimbangan tujuan ekonomi, sosial, dan lingkungan.

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