Vol. 2 No. 2 (2025): Asbak: Jurnal Ekonomi dan Bisnis

Articles

• Strategi Pemasaran Digital dan Pertumbuhan Bisnis di Era Digital: Studi Kasus pada Industri E-Commerce

  Andika Syahputra Fitra,  Universitas Putra Indah,  Indonesia
  Siti Anisa Puspita,  Universitas Trijayakrama,  Indonesia
  

  33-39

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  📅 Publish: 2025-02-28 | Abstract View: 473 | PLAGIARISM Download: 148 | PDF Download: 400 | DOI : https://doi.org/10.69688/asbak.v2i2.152
  📚 Citations: Google Scholar | Crossref

• Analisis Peran Kecerdasan Buatan dalam Optimalisasi Strategi Pemasaran Digital

  Ahmad Zainal,  Universitas Prima Merdeka,  Indonesia
  Fricles Ariwisanto Sianturi,  Universitas Tjut Nyak Dhien,  Indonesia
  

  40-45

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  📅 Publish: 2025-02-28 | Abstract View: 466 | PLAGIARISM Download: 172 | PDF Download: 334 | DOI : https://doi.org/10.69688/asbak.v2i2.153
  📚 Citations: Google Scholar | Crossref

• Efektivitas Kampanye Digital Marketing terhadap Pertumbuhan Perusahaan E-Commerce: Studi Kasus Pendekatan Kualitatif

  Indah Pratiwi,  Universitas Trijaya,  Indonesia
  Rahma Aulia,  Universitas Trijaya,  Indonesia
  Fricles Ariwisanto Sianturi,  Universitas Tjut Nyak Dhien,  Indonesia
  

  46-51

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  📅 Publish: 2025-02-28 | Abstract View: 150 | PLAGIARISM Download: 120 | PDF Download: 146 | DOI : https://doi.org/10.69688/asbak.v2i2.170
  📚 Citations: Google Scholar | Crossref

• Peran Gamifikasi dalam Mendorong Komitmen CSR Digital di Startup Sosial Berbasis Web3

  Risa Kartika Sari,  Universitas Pembangunan, Garoga,  Indonesia
  Rismaria Purba,  Universitas Sisingamangaraja, Tapanuli Utara,  Indonesia
  

  52-56

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  📅 Publish: 2025-02-28 | Abstract View: 137 | PLAGIARISM Download: 149 | PDF Download: 108 | DOI : https://doi.org/10.69688/asbak.v2i2.254
  📚 Citations: Google Scholar | Crossref

• Analisis Big Data Sentimen Konsumen terhadap Peluncuran Menu Virtual Rotasi pada Restoran Ghost Kitchen

  Haposan Rahma Naibaho,  Universitas Satya Kenjana, Medan,  Indonesia
  

  57-61

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  📅 Publish: 2025-02-28 | Abstract View: 278 | PLAGIARISM Download: 123 | PDF Download: 181 | DOI : https://doi.org/10.69688/asbak.v2i2.255
  📚 Citations: Google Scholar | Crossref