AYU SANDIRA, Nur Fadilah; SARAH, Nulthazam; NASIR, Sri Astuti; ISWARDHANI, Indri; SACHRIR, Muh. Irshan. From Watching to Buying: How Consumer Experience and Trust Drive Purchase Decisions in TikTok Live Commerce. Jurnal Ekonomi, Akutansi dan Manajemen Nusantara, [S. l.], v. 4, n. 3, p. 748–757, 2026. DOI: 10.55338/jeama.v4i3.628. Disponível em: https://ejournal.loddosinstitute.org/index.php/jeama/article/view/628. Acesso em: 13 oct. 2026.