Analisa Strategi Pada Perencanaan Bisnis Dokter Molis (Solusi Motor Listrik Anda)

Abstrak

This study aims to analyze the appropriate business strategy for Dokter Molis, a business specializing in electric motorcycle conversion and maintenance. To address the dynamics of the still-developing electric vehicle industry in Indonesia, the strategic analysis was conducted using external and internal environmental approaches, as well as mapping the business's competitive position. The analytical methods used included PEST Analysis, Porter's Five Forces, the External Factor Evaluation (EFE) Matrix, the Internal Factor Evaluation (IFE) Matrix, and a SWOT Analysis to formulate a relevant and applicable strategy. The analysis results indicate that Dokter Molis has significant opportunities amidst government regulatory support and increasing public awareness of environmentally friendly vehicles. However, it faces challenges such as high battery prices, dependence on imports, and limited market education. Through a strategy focused on service innovation, strategic partnerships, and market education, this business has the potential for sustainable growth. These findings are expected to form the basis for developing an adaptive and highly competitive business plan.